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The Sheep Producers Australia Leadership Network connects sheep producers and people working in the industry who share the goal of driving industry growth and success.


The Ambassadors for the Red Meat Industry Program is an intensive development opportunity which offers participants professional training in community engagement, communication through media and social media, and building trust with consumers.

Sheep Producers Australia proudly supports the Red Meat Ambassador program.

Expressions of interest for the FY24 Ambassadors for the red meat industry program are now closed. Please contact for more information on the program for FY25.

Who should apply and why?

The program is ideal for anyone in the red meat supply chain who is passionate about community engagement and outreach, and are keen to build their skills in:

  • COMMUNICATION: Learn how to develop content and participate in effective communication campaigns via social media, print and electronic media to share your story as well as your industry expertise.

  • BUILDING TRUST: Learn how to engage with the Australian community through values-driven conversations and engagement.

  • ENGAGEMENT: Learn about MLA’s community engagement activities and understand where you can participate to maximise your influence in industry promotion and discussion on best practice red meat production.


Program aims

MLA’s vision is to ensure the wider Australian population outside of agriculture recognises the vital role our industry plays in food production and trusts us to deliver high value, high quality products and to feel good about eating red meat.

As a result, MLA has developed the program, which is focused on creating ambassadors who have the skills, knowledge and confidence to engage with the community across a range of activities.

Selection criteria

Applicants for this program must:

  • Be over 18 years of age.

  • Be actively involved in the red meat supply chain and/or industry support roles, including grass-fed beef, grain-fed beef, sheep, goats, live export, transport, processing and brand owners.

  • Be able to demonstrate a vision and commitment to the red meat industry, and how this program will benefit both them and the community.

  • Be able to outline how they will use the skills developed either in their own networks or participation in MLA’s activities.

  • Be willing to participate in the alumni for future learning and development opportunities.

  • Be able to commit to one of the workshop date ranges below.

  • Complete the online application form.


Learn more on the MLA website here.

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